Meet The Pride

Joseph Fleming

Joseph Fleming, founder of LION Culture, with 26 years of military service from private to Captain. RSM of the Specialized Infantry, Sandhurst-trained, with operational tours across Iraq, Afghanistan, and beyond. Now building leaders in business with LION

Founder of LION Culture

26 years Military Service. From private to Captain.
RSM of the Specialized Infantry.
Sandhurst-trained. Operational tours across Iraq, Afghanistan, and beyond.
Built leaders on the battlefield, now building them in business.


Founder of LION Culture: forged in service, focused on growth.

Michael Knox

Michael Knox, 24 years in the British Army, expert in leadership, strategic planning, and team development. Battle-tested in combat and trusted in training, now shaping future leaders at LION Culture.

Director Operations

24 years in the British Army.
Led from the front, on operations and in officer training.
Battle-tested in combat zones. Trusted in the classroom.
Expert in strategic planning, team development, and operational delivery.
Qualified in leadership, H&S, and facilities management.
At LION Culture, he turns experience into action, shaping future leaders with precision and purpose.

Nic Santangeli

Nic Santangeli, 13 years in the British Army specializing in physical development. Founder of Elev8 Performance Gym, expert in strength, resilience, and fitness coaching, MSc-qualified, and BJJ brown belt.

Physical Performance Coach 

13 years in the British Army, specialising in physical development.
Transformed thousands of soldiers and civilians through elite fitness coaching.
Founder of Elev8 Performance Gym, Liverpool’s hub for strength, community, and accountability.
MSc-qualified, BJJ brown belt, and Head S&C Coach at The MMA Academy.
From military discipline to civilian resilience, Nic builds bodies and minds that endure.